3 Things To Consider Before Getting Your Website (Re)Designed
Whether you are looking to have your website redesigned or want one designed for the first time, there are important items to take into consideration. Having a website is a business investment. And like all business investments, you need to make sure you are getting the right return on that investment. Otherwise, why waste your time and resources on one?
It probably feels like I’m “late to the party” talking about having a business website in 2018. However, let me point out that although many businesses have an online presence in the form of a website… many of those business, have no idea why.
Traditionally, many businesses set up websites to sort of be a part of an “online directory”. Many websites in general are used as online brochures. A page with information about a company, person, product or experience.
I’m not saying that this is bad practice or that this doesn’t work for those whose main goal is do just that. What I am saying is that there is more to a website than just a place to have more information about your business.
Here are 3 things you need to consider before getting your website designed or redesigned.
1. Do you want to be found online?
This should be the very first question you ask yourself before beginning. Once your website is up, people won’t just visit it unless you do two things.
First is that you tell them about it directly.
Second is that you make your website search and social media friendly.
The first way is easy. We all do it.
The second way is where real work begins in making sure that your website succeeds online.
People go online to search for solutions, news, to socialize or get entertained. What would people looking for your website or products SEARCH for? How would they phrase it?
This is the first step towards understanding Search Engine Optimization or SEO. You may have heard. It’s important. There’s a lot more to it, but the general idea is about making your website more visible to the people you want to reach.
So as you put together the content you plan to place on your site, don’t just think about what you do. Think about what people would ask Google if they were looking for what you do.
2. Now that you have their attention… what next?
You are either going to tell people about your site or they will find you from searching online. But what happens after they land on your site?
Yes, they will read about your company once they land there… but I doubt that you want them to just admire your website.
Now that they are in your “domain”, what should they do next?
Don’t just have information. Have a call-to-action. Ask them to take some action or a series of actions after they discover you.
If you are mechanic, offer to have their car fixed. If you are shoe store, offer them a shoe that’s trending. If you deliver food, have them order their next meal right away. If you are a baker, tell them to download a coupon that they can redeem at your bakery when they visit.
Don’t just be a brochure. Provide your services.
3. Keep the interaction alive with your visitors
This last step is probably the most overlooked part of the process of having a successful business website online.
I believe many businesses still do not see a website as a worthwhile investment.
But this is simply not true. In fact, you could miss significant opportunities thinking this way. It’s probably the best investment your business could ever make.
The amount of time and resources you put into a website is fairly cheap compared to the return you could get if you had a great online strategy.
And so this is the problem. There businesses that don’t have online strategies.
I will not get into the specifics of creating a successful online strategy in this post. Simply because it is very specific to the goals of a business.
However, let me introduce some of the ways in which you could take advantage of having a website to help your business grow.
Blogging is a great way to show people how well you know your business and industry. If you are web designer, talk about web design solutions that actually work in a simple way.
Blogging allows you to help digest trends for your prospects and clients. Your clients will hear things about your industry that they might be interested in, but have no idea what exactly is going on. You should come to the rescue by offering your point of view which is backed by your experience and expertise.
Client portals, online market places, newsletters, social chat rooms and forums, training courses, online surveys, video coaching/mentoring, tips and tutorials, podcasts for those who like digesting content on-the-go…
There are just so many options.
This was merely meant to spark curiosity. Your next website project could be used to help you achieve your offline goals… online. Obviously this means having a sit down with your online marketing department or consulting with people who understand building businesses online. Or even your web designer who may be building some of the options mentioned for their other clients.
Talk to them about how to translate some of your business goals… into goals that you could achieve with the help of a website. Technology has come a long way. Processes like selling items online has gotten a whole lot easier and more customers are willing to spend money online.
Do not be surprised to find out that many businesses have online marketing plans, just as detailed as their own business plans. For many still… there is no difference between the two.